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Still B Corp. Still at it.

It was not always the plan.

When Ken and Amanda launched Eva from a self-storage unit in 2017, they were stealing the building's Wi-Fi and learning business from library books. Sustainability was not the founding brief. Great products, fairly priced, delivered fast. That was it.

"Initially, we were just trying to build this premium brand," Amanda says. "We were donating our returned mattresses to charity. But after a couple of years, we realised these charities no longer needed mattresses. So we switched our focus to sustainability because we still wanted to do good and give back somehow."

That shift changed everything about how Eva designs. And it is just as true here in Aotearoa as it is anywhere else.

The score went up

Eva was recertified as a B Corp in 2025, certified until 2028. The score moved from 84.9 in 2022 to 90.2 in 2025. That is not a small jump. It reflects three years of work across every part of the business, from how we treat our team to how we source our materials.

The biggest gains were in how we look after our workers and how we care for the environment. Both moved meaningfully. Neither was an accident.

What it looks like in your home

"For us, it was never about making products for the sake of it," Amanda says. "Creating products that end up in landfills wastes resources, time, effort and expertise. So we bring longevity into mind when designing."

That thinking is in everything we make here in New Zealand.

The Timber Bed Frame is built from Birch plywood and American Oak Veneer, ethically sourced to ensure sustainable forest management. It goes together without tools in under five minutes, and it is designed to last long enough to move with you more than once.

The Slideaway Sofa Bed's timber frame is sustainably sourced. The foams are upcycled from our Eva mattresses, certified to CertiPur-US and OEKO-TEX STANDARD 100 standards. It is made for three modes and a lifetime of living.

Every cover across the Slideaway Sofa Bed range is removable and washable. Not just for convenience. A cover you can refresh is a piece that stays in your home longer. A piece that stays in your home longer is one that never ends up on the kerb.

The piece we are proud of right now

The Kino Storage Drawer keeps the bedroom considered and clutter-free. A simple piece with a clear purpose. Durable, low-maintenance, designed to sit under the TBF and stay there for years.

What is next

B Corp certification runs until 2028. Between now and then, we are focused on circular design systems, deeper community partnerships, and continuing to bring considered, lasting pieces to New Zealand.

"We want our customers to be connected with our pieces for their everyday moments," Amanda says, "and take comfort in knowing that each piece is ethically and sustainably considered."

A year in, that is still the goal. And it still guides every decision.

Thank you

None of this happens without people choosing thoughtfully. Every time you choose something made to last over something made to be replaced, it counts.

We are proud to be B Corp certified until 2028. More than that, we are proud to be building something here in Aotearoa that reflects the values of the people who believe in it.

Here's to doing it a little better every year.

Award-winning